Through the entrance, across the yard, into the back building and up to the second floor. This is where VE2 resides - a small team of designers led by Hugo Dines Schmidt and Morten Lauritzen
“Our highest ambition is to create coherence. The design must have a clear functional justification and be an aesthetic and natural part of the user’s universe,” Morten Lauritzen states. All designers on the team have a background in architecture, specialising in industrial design, and they work in the field between form and space. They cultivate ideas and new potential within the synergy between furniture and product design as well as interiors of professional spaces such as offices, shops and exhibition stands.
“The process benefits from the fact that all of us are used to stepping back and observing the complete solution as well as the space or environment that are the object of our solutions. We work on a wide range of commissions of all sizes, from consumer design to urban furniture
This is why we think everything into a context,” Hugo Dines Schmidt explains.
“We tackle our projects with enthusiasm and dedication in a close dialogue with our customers and partners. This makes us part of a team that strives towards a common goal. Morten Lauritzen nods and adds: “Our ideas and solutions must take account of the space or architecture. We make a virtue of seeking simplicity and cutting to the bone. We use a lot of time and energy in making functionality and aesthetics meet in harmony. Nothing must stand alone. Everything must be part of an interaction with other products and changing contexts.
“Our highest ambition is to create coherence. The design must have a clear functional justification and be an aesthetic and natural part of the user’s universe.”